Perspective

Make brand voice reviewable

Give generated copy clear guidance, then check the actual output.

TL

The Locket Team

Product · October 3, 2026 · 3 min read

Perspective

Useful brand guidance is specific. Define vocabulary, tone, product claims and language to avoid. Include examples your team considers representative.

Sophei uses approved brand information when generating customer-facing content. Read the result in context: a helpful email and a product page have different jobs.

A voice profile does not replace review. Check factual accuracy, customer relevance and brand language before approving an experience.

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Sophei turns what your customers tell you into emails, pages and private storefronts, and nothing goes out until you approve it.