Articles
Playbooks, product notes, and honest perspective
Deep dives from the Locket team on AI marketing, brand voice, retention, and how modern brands are building a smarter growth stack.
Featured article
Product
Featured · ProductOct 3, 2026 · 3 min read · The Locket Team
What Sophei does with customer context
From a customer statement to a reviewable decision and an email, landing page or storefront.
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Perspective
PerspectiveOct 3, 2026 · 3 min read
A purchase history does not explain every need
Why stated preferences add something useful to audience segments.
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PlaybookOct 3, 2026 · 3 min read
Set up your first customer-context use case
A practical sequence for preparing brand, customer and catalog information.
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PerspectiveOct 3, 2026 · 3 min read
Make brand voice reviewable
Give generated copy clear guidance, then check the actual output.
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GuideOct 3, 2026 · 3 min read
Before a reactivation message, understand the reason
A quieter customer is a question to investigate, not a reason to guess.
Read articleProduct
ProductOct 3, 2026 · 3 min read
When to use a landing page or a customer storefront
Choose the surface around the customer’s next step.
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Ready to market with intelligence?
Sophei turns what your customers tell you into emails, pages and private storefronts, and nothing goes out until you approve it.