Lite
Get started with the core AI features.
$25/mo
50 AI credits / mo
Start with LitePricing
Choose a plan.
Start with your first use case.
Choose the monthly AI credits your brand needs to start working with Sophei. Move up as you need more.
Monthly plans. Cancel anytime.
Locket pricing plans
Plus
More credits for growing brands.
$50/mo
100 AI credits / mo
Start with PlusCore
Power your brand with more AI.
$114/mo
200 AI credits / mo
Start with CoreStarter
For brands running Sophei every week.
$199/mo
400 AI credits / mo
Start with StarterGrowth
Most popularFor teams running regular campaigns with Sophei.
$399/mo
800 AI credits / mo
Start with GrowthPro
For high-volume brands with advanced needs.
$799/mo
1,200 AI credits / mo
Start with ProCompare plans
Every plan includes Sophei, customer profiles and brand setup.
| Allowance | Free$0/mo | Lite$25/mo | Plus$50/mo | Core$114/mo | Starter$199/mo | Growth$399/mo | Pro$799/mo |
|---|---|---|---|---|---|---|---|
| Monthly AI credits | 5 | 50 | 100 | 200 | 400 | 800 | 1,200 |
| Unused credits roll over | No | Up to 25 | Up to 50 | Up to 100 | Up to 200 | Up to 400 | Up to 600 |
| Team seats | 1 | 3 | 3 | 3 | 3 | 5 | Unlimited |
| Brand profiles | 1 | 1 | 1 | 2 | 2 | 2 | 3 |
| Support | Help centre | Email support | Email support | Priority support | Priority support | Priority support | Dedicated support |
| Additional credits | Not available | $0.10 each | $0.10 each | $0.10 each | $0.10 each | $0.10 each | $0.10 each |
A credit pays for one piece of Sophei's work: a reply or a single draft uses 1 credit, a full deliverable such as a campaign brief or email sequence uses 3 to 5.
Start with free
Try Sophei with 5 AI credits per month. No card required.
Prices in USD. Excludes taxes. Enterprise & non-profit pricing on request: hello@locketailabs.com.
Pricing questions
The details,
upfront.
Do we need a certain number of customers or level of revenue?
There is no customer-count or revenue minimum for the published self-service plans. Plan allowances still apply. A meaningful experiment needs enough traffic and conversions; a small sample may remain inconclusive.
How do you measure the impact of Sophei?
Define the audience, primary outcome, conversion window and comparison before launch. Use verified commercial outcomes where possible, and report uncertainty. Clicks and generated content are activity measures, not proof of incremental revenue.
How is Sophei priced?
Self-service pricing is listed on the Pricing page in USD per month, with included AI credits and plan allowances. The Lite plan starts at $25 per month. Review current pricing before subscribing; taxes and any listed overages are separate.
How can we apply for early access?
You can now create an account from Pricing and choose a published self-service plan. For a guided discussion, use the existing Book a demo link and describe your customer use case, available data and what you want to measure.