Before a reactivation message, understand the reason
A quieter customer is a question to investigate, not a reason to guess.
The Locket Team
Product · October 3, 2026 · 3 min read
Guide
A period without a purchase can have many explanations. Check recent messages, product issues and the customer’s stated needs before choosing the next action.
An unresolved service question may call for a response before a promotion. A stated one-time need may not justify a replenishment campaign. Missing evidence may mean waiting.
Agree on the audience and conversion window, keep a comparison group where appropriate, and report commercial outcomes with uncertainty. An open or click alone does not establish incremental revenue.
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