When to use a landing page or a customer storefront
Choose the surface around the customer’s next step.
The Locket Team
Product · October 3, 2026 · 3 min read
Product
A focused landing page can answer one question. A customer-specific storefront can put relevant products and explanations first while keeping a broader catalog browsable.
For a stated fit concern, show measurements and explain the relevant product choices. For a delivery deadline, ask for the information needed to check availability before promising a date.
Both experiences should use approved catalog information and clear customer context. Review the output, publishing configuration and checkout path before sharing it.
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